Business Marketing

Fairing: Unlocking Sales Growth Direct From Consumer Insights

In the fast-paced business world, staying ahead of the competition requires innovation and a deep understanding of your customers. Consumer insights have become a cornerstone of modern sales and marketing strategies, allowing businesses to tailor their offerings and communication to match the needs and desires of their target audience precisely. One emerging tool revolutionizing this approach is Fairing, a dynamic platform enabling companies to unlock substantial sales drive and sales growth directly from consumer insights. In this article, we will delve into the world of Fairing and explore how it is changing the way businesses understand and engage with their customers.

What is Fairing?

Fairing, previously known as Enquire Labs, revolutionizes how e-commerce brands harness zero-party data for rapid growth and lasting customer connections. It empowers businesses with unmatched speed and scalability. Through survey-driven, verifiable data, Fairing offers sales and marketing attribution, drives sales precise segmentation, personalized strategies, and CRO techniques. This wealth of insights is seamlessly automated and integrated into operations. Countless e-commerce brands trust Fairing, benefiting from its unwavering commitment to accurate, data-driven decision-making.

Features of Fairing

The All-in-One Platform:

An “all-in-one platform” is a comprehensive, all-encompassing system designed to cater to various needs and requirements within an organization. In this context, the platform in question is specifically tailored to enhance the effectiveness and efficiency of Fairing and Question Stream® across all subscription plans. Its primary goal is to provide a versatile toolbox that equips your brand with the necessary tools to succeed, regardless of its scale or scope.

This means that the all-in-one platform covers you whether you’re a small start-up or a large corporation. It offers a range of features, functionalities, and tools that ensure your brand’s growth and success. Let’s delve into the specifics of Question Stream® and its capabilities to understand better how this all-in-one platform can empower your brand.

Maximizing Post-Checkout Opportunities

In the fast-paced world of e-commerce, the post-checkout experience is often an overlooked goldmine for businesses seeking to establish stronger connections with their customers. Fairing, previously known as EnquireLabs, emerges as a beacon in this domain, effectively turning this often-neglected phase into a robust sales and marketing opportunity. How does it do this? By seamlessly integrating the revolutionary Question Stream® into this critical touchpoint, Fairing capitalizes on the immediate engagement of customers and gains insights that are typically left unexplored. This strategic maneuver ensures that businesses ask the right questions in real-time, making the most of this pivotal moment in the customer journey.

Providing Real-Time, Zero-Party Data with Question Stream®

In an era where data is king, Fairing offers a unique capability to operationalize survey data through its proprietary Question Stream® technology. This cutting-edge approach empowers businesses to harness real-time, zero-party data for immediate insights and automation across various marketing efforts. From achieving precise attribution and personalization to conducting in-depth research and optimizing Conversion Rate (CRO) strategies, Fairing provides the necessary tools to make data-driven decisions swiftly and effectively.

Enhancing the User Experience with Exciting Developments

Fairing isn’t content with resting on its laurels; it’s a platform committed to constant evolution and improvement. Users can eagerly anticipate exciting updates to elevate their experience with the platform. This unwavering commitment to innovation ensures that businesses always have access to the latest features and tools to enhance and refine their marketing strategies.

Uncover the Motivations Behind Your Customers’ Actions

Understanding why customers make their choices is a holy grail in marketing. Fairing makes this quest more achievable by helping businesses gain valuable insights into the driving forces behind their customers’ behavior. With Fairing, businesses can swiftly grasp what motivates their customers, equipping them with immediate and actionable intelligence to make more informed and effective sales and marketing decisions.

Post-Purchase Marketing Mastery

The post-purchase phase is often a missed opportunity for many businesses, but Fairing empowers businesses to capitalize on it. By maintaining an ongoing stream of questions in real-time to customers post-purchase, companies can discern which marketing channels are performing the best and what their customers are looking for next. This agile approach lets enterprises make data-backed decisions and fine-tune their sales promotion strategies.

Enhance Your Strategy with Precision Question Targeting

Not all customers are created equal, and Fairing recognizes this. The platform provides a wide array of targeting components to assist businesses in fine-tuning their approaches and connecting with their customers precisely in their current locations. These targeting elements include the ability to:

  • It has Launched 25+ pre-built questions (pre & post-purchase) that Target questions based on some items that customers have purchased.
  • It segments customers based on their billing addresses, enabling geographical targeting.
  • Thanks to language translation options, faring communicate with global customers in their preferred languages.
  • It reaches customers at every touchpoint in their journey, including after-purchase and retail transactionpost-checkout and point-of-sale, for a holistic understanding of their preferences and needs.

Real-Time Insights for Informed Decision-Making.

Effective marketing thrives on data, and Fairing combines insights with survey results to empower businesses with real-time trends. This valuable visual data enables businesses to create detailed client introductions and offer a clear view of the ease of their sales and marketing strategies. Armed with this information, companies can fine-tune their approach for optimal results. This real-time insight can be a game-changer, helping you allocate your marketing budget more intelligently and respond promptly to changing customer behavior.

Customer View:

To truly understand your customers, zooming into individual customer responses and orders is essential. The Customer View feature of Question Stream empowers you to do just that. By examining each customer’s unique journey through your Question Stream, you can gain deep insights into their preferences and behavior. This can be invaluable for tailoring your marketing and customer service efforts.

Seamless Integration

Data fragmentation can be a significant challenge, but Fairing offers a solution. The platform’s compatibility extends beyond its ecosystem. With over 20 integrations and a comprehensive open API, it easily integrates with various attribution platforms, Email Service Providers (ESPs), Business Intelligence insights tools, informational warehouses, and more. This level of integration ensures that your data remains accessible and actionable across your preferred platforms.

A Commitment to Data Security and Privacy

Fairing takes data security and privacy seriously in an age of data breaches and privacy concerns. The platform holds a coveted SOC 2 Type 1 certification, guaranteeing that your information remains safe, easy to use, and secure. Furthermore, Fairing upholds privacy rights and complies with the strictest standards, including GDPR. The platform also commits to accessibility, conforming to WCAG 2.1 and ensuring inclusivity in its offerings.

Testimonials from Satisfied Customers

Ultimately, the value of any platform lies in its impact on users. The fairing has garnered praise from satisfied customers who have experienced substantial discounts from the venue. Such positive feedback underscores the significant role Fairing plays in helping businesses bridge crucial gaps in data collection and insights, enabling them to make informed and effective sales and marketing decisions.

Best Alternatives of Fairing

Several factors come into play when evaluating Fairing Post-Purchase Surveys and seeking suitable alternatives or competitors, including ease of use and reliability. Here, we’ll explore some prominent options for Fairing and delve into their key features.

Google Workspace:

Ease of Use:

Google Workspace is known for its user-friendly interface. It offers a familiar set of tools, including Gmail, Google Drive, and Google Meet, making it easy for businesses to adapt.


Google Workspace is hosted on Google’s robust infrastructure, ensuring high uptime and data security.


Ease of Use:

SurveyMonkey is a widely recognized platform for creating and distributing surveys. Its intuitive survey builder and customizable templates make it easy for users of all levels.


SurveyMonkey is a trusted name in survey software with a strong reputation for reliability and data integrity.

Constant Contact:

Ease of Use:

Constant Contact focuses on email marketing. It provides a user-friendly email editor, contact management, and marketing automation tools designed for simplicity.


Constant Contact has a long-standing presence in the email marketing industry, ensuring reliable email delivery and tracking.

Mailchimp All-in-One Marketing Platform:

Ease of Use:

Mailchimp is renowned for its user-friendly email marketing and automation features. It’s designed to be accessible to users with various levels of expertise.


Mailchimp has a strong track record of email deliverability and provides a reliable marketing and customer engagement platform.

In essence, these alternatives offer various features and cater to different needs:

  • Google Workspace is ideal for organizations that need comprehensive collaboration and communication tools.
  • SurveyMonkey is perfect for businesses focused on gathering feedback and conducting surveys.
  • Constant Contact is a top choice for email marketing, especially for small businesses.
  • Mailchimp All-in-One Marketing Platform is a versatile solution that offers email marketing, automation, and customer engagement features.
  • Selecting the best alternative to Fairing Post-Purchase Surveys depends on your specific requirements and the focus of your marketing efforts. Consider factors like your team’s familiarity with the tools, the scale of your operations, and the specific marketing channels you intend to leverage. Each of these alternatives has a strong reputation in its respective domain, providing reliability and ease of use for various business needs.

Who can use Fairing?

Fairing is a versatile platform that caters to a wide range of users and organization types, making it accessible and beneficial for various business models. Here’s a breakdown of the users and organization types that Fairing collaborates with:

Mid-Size Business:

Fairing is well-suited for mid-sized businesses, providing them with the tools to harness valuable customer data and drive sales. Its user-friendly features and scalability make it a valuable asset for companies of this size.

Small Business:

Fairing’s user-friendly approach to post-purchase surveys and customer data analysis can benefit small businesses. It helps them make informed decisions, personalize their marketing efforts, and optimize conversion rates.


Larger enterprises can leverage Fairing’s robust features for in-depth customer insights and tailored sales promotion strategies. It can seamlessly integrate with existing enterprise-level systems, ensuring data-driven decision-making.


Freelancers seeking to enhance their marketing capabilities can use Fairing to collect post-purchase survey data and optimize theirsales promotion strategies. Its ease of use and automation features benefit individual professionals.


Nonprofit organizations can use Fairing to understand donor or supporter behavior and preferences better. This data-driven approach helps nonprofits tailor their outreach and engagement efforts effectively.


Government agencies can employ Fairing to gather insights from the public, enabling them to make informed policy decisions and enhance citizen engagement. The platform’s reliability and security align with government data handling standards.


Startups can utilize Fairing to jumpstart their marketing efforts and build strong customer relationships. It offers the advantage of cost-effectiveness and streamlined data analysis, which is crucial for startups with limited resources.


Fairing, a versatile customer engagement platform, offers a range of pricing plans designed to cater to businesses of all sizes. Fairing has a pricing structure to match your needs, whether you’re just starting with 1,000 monthly orders or an established enterprise processing up to 10,000 orders. In this article, we’ll explore the details of these plans and what each tier offers to help you make an informed decision.

Up to 1,000 Orders – $49/month:

For small to medium-sized businesses, this entry-level plan is the ideal starting point. Priced at a competitive $49 per month, it provides access to many essential features. With this plan, you can conduct post-purchase surveys, utilize the versatile Question Stream, ask follow-up questions to dig deeper into customer feedback, and seamlessly export responses for further analysis. You also gain access to all available integrations and API access, ensuring your business can smoothly integrate Fairing into your existing systems. This plan is perfect for startups looking to kickstart their journey into gathering and leveraging customer insights effectively.

Up to 5,000 Orders – $99/month:

As your business grows, so do your customer engagement needs. Fairing’s mid-tier plan, priced at $99 per month, caters to companies processing up to 5,000 monthly orders. This plan builds upon the features of the entry-level program. It includes post-purchase surveys, Question Stream access, follow-up questions, response exports, and other tools and systems integration. It’s designed for businesses that have outgrown the entry-level plan and require more comprehensive customer insight capabilities to meet the demands of a growing customer base.

Up to 10,000 Orders – $149/month:

Fairing offers an advanced plan for businesses with higher order volumes at $149 monthly. This plan caters to businesses handling up to 10,000 monthly orders. It includes all the features of the previous projects, allowing you to continue conducting post-purchase surveys, utilizing Question Stream, asking follow-up questions, and exporting responses. The advantage of this plan is its scalability, ensuring that as your business grows, your ability to gather and leverage customer insights grows with it. It’s a cost-effective solution for companies with a substantial order volume looking to optimize their customer engagement and sales promotion strategies.


In an era where data is king, Fairing (formerly Enquire Labs) is a game-changer for businesses seeking to maximize the value of consumer insights. By integrating surveys seamlessly into your marketing stack, Fairing empowers you to collect real-time, actionable data that drives sale personalization, optimization, and better decision-making. With the ability to target questions, launch pre-built surveys, and tie responses to your customers and order data, Fairing is a revolutionary tool for businesses seeking to supercharge their marketing efforts. In a world where customer insights are the cornerstone of success, Fairing’s survey integration is the key to unlocking your full potential.

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